I asked Chat GPT to write my media pitch-here's what happened.
Here's what's new in a week of PR.
There’s no getting away from AI these day, even if journalists actually really want to.
Last week, Press Gazette reported of a new AI tool that was bombarding journalists was writing its own press releases and bomboarding journalists with pitches. It even comes up with a ‘relentless follow up button’ which will keep following up with journalists for you.
I’d be lying if I said this didn’t sound a little bit tempting! However, so many journalists are cautious about AI right now (with recent stories showing PRs using AI to make up experts that don’t actually exist!), that I have the opposite approach and don’t use it for anything.
A lot of people ask me if they can use AI to write their pitches, so I put it to the test. And here’s what I noticed.
The way Chat GPT structures pitches is completely different to how I would structure one-they’re often too long, use lots of subheadings and take too long to get to the point.
Chat GPT often doesn’t get headlines right. It does better when it’s expert articles, but often uses vague titles for lived experiences.
The biggest issue: I asked Chat GPT to personalise the pitch by referencing a previous article a journalist had written, but the article they referenced didn’t actually exist.
Now I’m sure there are ways to make this better-I’m pretty new to AI (and despite the fact I love to use a dash, I promise that’s just my love of dashes and not chat GPT!) and there may be ways to train it. But for now, I’m just not convinced it can replicate pitches.
DO IT and PITCH IT: Here’s 5 things you can do this week to get yourself in the media, without needing AI!
1 Use Your World to send a press release to your local paper at the click of a button!
2.Apply for Authority Magazine’s interview series for their 600+ interview topics.
3. Want to write about workplace wellbeing? Workplacewellbeing pro have an easy easy to use contributor portal to upload your content.
4. Healthy Parent are looking for guest posts. Want to write guest content about parenting? Connect with them on Twitter @healthyparent6 or their website thehealthyparent.com
5. Use evvnt to easily easily publish your event in your local paper!
Want 45 more places to get featured right now?
My PR bundle to is available to help you get in the media. It includes my epic master directory of 50 places to get media coverage for your business and my proven pitch email template bundle to help you craft the perfect email pitch in minutes (without chat GPT!). Here’s the link: https://jennafarmerpr.kartra.com/page/prbundle
PR SUCCESS
Well done to Dr Beth Dawson who was in Huffpost, Estelle Keeber who was in Harborough Mail, Merton Times and Love it Australia and to Faye Casment who was in Authority Magazine
P.S A reminder, there’s still time to apply to be part of my PR hybrid mastermind, which starts in a few weeks. All the info is here.